About me

I am the founder and CEO of Applebright Coaching in Staffordshire. As a highly regarded coach, I am passionate about executive, leadership, and performance coaching. I believe that through effective coaching to you and your team, you and your organisation will maximise your return on investment to meet all of your current challenges and opportunities.

I have extensive experience of coaching individuals to success for more than twenty years across the public, private and third sector. I have a proven track record of executive leadership and organisational change within policing and am a driven and results orientated leader. I possess a detailed understanding of maximising potential within the public sector, its partnerships and across the private sector.

I believe that organisational success is founded on its people and I want to support senior leaders to create the necessary culture and values for people to thrive and achieve high performance.

I have broad experience of organisational change and the role of leadership in change and I carry this through to my coaching approach. I have extensive understanding of maximising potential within the public sector and across its partnerships.

I am a Fellow of the Institute of Leadership and Management; a member of The International Society of Qualified Coaches (ISQC), a member of the British School of Coaching. I am a member of the Association for Coaching. I am also a member of the European Mentoring and Coaching Council (EMCC). I regularly engage with a coaching supervisor and also with peers to ensure I can deliver best practice and good ideas to you.

‘Success is not final; failure is not fatal; It is the courage to continue that counts’ Winston Churchill

‘The greatest glory in living lies not in never falling, but in rising every time we fall’ Nelson Mandella

‘Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time’ Thomas Edison


Let’s build something together.


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